We are excited to announce the soft-beta release of br.st! Obviously br.st! is a URL shortener, but does a lot more than that and we have big plans for it. As you can see from our tagline, sharing of images and files is coming soon, and by soon we mean in the next 60-90 days.

Here are the highlights of what makes br.st! cool and a little original:

1. Stats automatically show in your own timezone. (timezones that are UTC plus x:30 will round down to nearest hour, India for example that is UTC+5:30 will be rounded down to UTC+5.)

2.Stats with Real Clicks.  The stats you see are real human clicks, no bots allowed (included in results).

3. Google Analytics Integration (coming soon).  We are pumped about this feature, but not quite finished with it.  Stay tuned.

4. Post to 10+ social networking sites without logging in.  Log in to your favorite social site, go to br.st! (or better yet use the bookmarklet), shorten a link and click the post to link under your post.

5. Real phishing/malware/badware checks.  Each link submitted is checked against Google’s SafeBrowsing list and blocked if necessary.

6. Use br.st! on your iPhone.  We have special bookmarklets created for use with Tweetie and Twitterrific.  Browse to a link you want to share, hit the br.st! boookmark and the br.st! shortened link will get dropped in to Tweetie or Twitterrific.

Feedback?  We eat it for breakfast!  Please let us know what you think we are eager to read your comments.  Email: feedback@br.st, Tweet about/to us (twitter.com/brdotst), or post comments to this blog post.

Thanks for checking out br.st!